Year 10 Media Analysis — Advertising and Bias

A comprehensive three-lesson unit with worksheets for Year 10 students analysing persuasive techniques in advertising and bias in news media. Students learn frameworks for examining visual language, target audiences, and implicit claims in advertisements, then apply similar analytical skills to recognise selection, omission, loaded language and framing in Australian news reporting. The resource culminates in a scaffolded 500-word analytical essay assessing how media texts persuade audiences, with explicit TIEE structure guidance (Technique, Identify, Effect, Evaluate) and a detailed marking rubric aligned to Victorian Curriculum.